Curriculum Vitae

Mobile App Coordinator
2023-Current

Radisson Hotel Group - Remote

As a Mobile App Coordinator, I play a pivotal role in guiding app development from the backend to the user's fingertips. In my position, I champion a smooth release process, ensuring each iteration is both seamless and bug-free. By translating feedback from users and insights from marketing into clear user stories, I empower our developers to implement precise improvements and resolve issues, enhancing app performance and user satisfaction.

My daily routine is a blend of creativity and organization, where I harness the strengths of the Kanban methodology to keep our project pipeline flowing at a steady pace. With Figma, I craft wireframes and prototypes that provide our developers with a clear visual concept, helping to transform abstract ideas into tangible user experiences.

While my focus has shifted to app development, I continue to lend my design expertise to various in-house projects, enhancing presentations and ensuring our communications captivate stakeholders. I also contribute UX/UI insights to ongoing projects, occasionally donning my coder's hat to finesse frontend details with a touch of CSS when the need arises.

A a few weeks in my new post, I had the unique opportunity to present our app's digital transformation to a panel, something that I am proud to say contributed to our winning the International Customer Experience Award for 2023 — a testament to our team's hard work and commitment to excellence in the digital space.

Tasks
  • Bug checking and enhancements
  • Story creation
  • Wireframing
  • App maintenance
  • Presentations and Reporting
  • Project management
  • UI and UX consultancy
  • UX testing
Tools
  • JIRA
  • Figma
  • Excel
  • Kanban methodology
  • Airtable
  • Webflow
  • Quantum Metrics
  • Adobe Analytics
  • Photoshop

Experience & DAM Specialist
2020-2023

Radisson Hotel Group - Remote

As the Experience and Imagery Manager at Radisson Hotel Groups, I am responsible for driving the digital experience of over 800 hotels under our banner. Working closely with our UX expert, I lead the creation of Figma prototypes and provide suggestions for site improvements to enhance the user experience.

In addition, I oversee the development of new projects to elevate the digital experience of Radisson Hotel Groups, including the implementation of a no-code internal site to streamline reporting and a complete redesign of the website using a new design system. These initiatives have been instrumental in improving the overall digital experience for our customers and increasing engagement on the website.

As the final curator of hotel imagery, I ensure that only high-quality visuals are showcased on our site, while also collaborating with hotels to suggest new imagery additions. With my team's help, we consistently deliver visually stunning content that effectively captures the essence of each hotel's unique brand.

Overall, my expertise in digital experience and project management has been integral to the success of Radisson Hotel Groups. I look forward to bringing my skills and experience to new challenges and opportunities in the future.

Tasks
  • Asset creation and edition
  • Bug checking and enhancements
  • Image curation
  • Digital Asset Management
  • UI and UX consultancy
Tools
  • SDL Tridion
  • Figma
  • JIRA
  • Workfront
  • Excel
  • Photoshop

Head of Content
2019 - 2020

Hellotickets - Paseo de las Delicias, 31, Esc Dch, 1B, Madrid

At Hellotickets, a startup with a mission to become the Booking.com of experiences, I played a pivotal role in defining the company's brand voice, tone, and core values as the Content Manager. Starting with a small team of six and an external development team, I worked closely with key stakeholders to craft compelling content that resonated with our target audience.

As the company gained traction and began to expand, I was instrumental in driving the growth of our NBA ticket sales and repositioning the platform as a destination for travel experiences. With the team size growing to 15 members, I took on a leadership role, mentoring and coaching a team member to ensure consistent quality and voice across all content channels.

Looking to drive long-term success, I spearheaded the development of a sister blog focused on SEO to complement our ticket-selling platform. Unfortunately, the COVID-19 pandemic and its associated travel restrictions led to my departure from the company in early 2020.

My experience at Hellotickets provided me with invaluable insights into the startup ecosystem and honed my skills in content strategy, team leadership, and brand building. I am eager to leverage these skills in my next role and drive success for my future employer.

Tasks
  • General LQA
  • Localisation (15 Languages total)
  • Maintenance of sister blog (Chief Editor)
  • Hiring and coaching of the Content Team
  • Imagery Management and Creation
  • Catalogue Establishment
  • Copy Management and Creation
  • Content Establishment
Tools
  • CSS
  • Wordpress
  • Fiverr
  • Gengoo
  • Upwork
  • Photoshop
  • Google Sheets
  • Google Analytics
  • HTML
  • Crowdin

Intl. Partnership Content Coordinator
2017 - 2018

StubHub (eBay) - Calle Don Ramon de la Cruz, 84, Madrid, Spain

To deal with an increase in demand from the UK market, alongside an increase of demand from our growing Partnership department, I was promoted to UK + Intl. Partnership Content Coordinator. My role's main objective was to facilitate and coordinate the needs of both entities to my department, Organic Growth.

A role essentially split into two, the partnership side involved connecting the Partnership team to our Content Specialists, designating more complicated tasks to the various product departments that StubHub has: our design team, our SEO team, and the Localisation team. In a sense, it was my job to ensure each partnership's on-page treatment went as smoothly as possible.

Tasks
  • Project Management
  • Internal Documentation & Clarification
  • UX Content
  • Content Management
  • Copywriting
  • Content Localisation
  • Imagery Management
  • Landing Page Creation
Tools
  • Google Sheets
  • Google Slides
  • Google Data Studio
  • Microsoft Excel
  • Slack
  • JIRA
  • ClickUp
  • Cloudinary
  • HTML
  • CSS
  • Bootstrap

UK Content Specialist
2016 - 2017

StubHub (eBay) - Calle Don Ramon de la Cruz, 84, Madrid, Spain

In 2016, Ticketbis was bought by StubHub (with itself standing as a sub-division of eBay). With content editors being given clearer roles, and specialising countries further, Content Specialists would handle Content, Catalogue and Localisation. Considering StubHub already had a UK office, with an entire Customer Service department based in Dublin, the workload demand and pressure to succeed grew higher.

Working in both the Ticketbis CMS alongside StubHub's own, I began learning and using StubHub's CMS for both content and catalogue, with SDL Worldserver and LQA testing standing as the new way to deal with translations and localisation. Having to represent the International team from the beginning, I took a much more active role regarding meetings with the UK office, especially when supporting our SEO team.

Tasks
  • Content Localisation
  • Copywriting
  • StubHub CMS for UK
  • Landing Page Creation
Tools
  • Google Sheets
  • Microsoft Outlook & Calendar
  • Slack
  • JIRA
  • SDL WorldServer
  • HTML
  • CSS
  • Bootstrap

EN Content Manager
2013 - 2016

Ticketbis SL - Calle Don Ramon de la Cruz, 63, Madrid, Spain

My role as Content Manager involved maintaining the UK blog, writing content for the site (both short and long-form) and working with translation platforms such as Crowdin. I also maintained the home and landing pages of a number of English sites set in the UK, Australia and New Zealand.

It was through maintaining these pages, where I first picked up working with HTML and the bootstrap framework. There were also occasions where I would create small images/logos for the pages, using photoshop. This also involved weekly meetings with Marketing Managers, where we collaborated on ways to improve the sites' visibility both through SEO and Marketing.

Tasks
  • Copywriting
  • Ticketbis CMS
  • Content Localisation
  • Imagary Creation
  • Landing Page Creation
Tools
  • Google Sheets
  • Google Mail
  • Hangouts
  • Crowdin
  • Adobe Photoshop
  • Adobe Illustrator
  • HTML
  • CSS
  • Bootstrap

English Teacher
2012 - 2013

EBI Idiomas - Calle Bretón de los Herreros, 61, Madrid, Spain

I spent a short stint teaching Business English. Throughout this year, I learned the prepare importance of preperation, making sure to prepare my classes before-hand. Despite this, complications would always arise, and I also learned to how think on my feet and improvise whenever the occasion arose.

Tasks
  • Teaching English
Tools
  • Inhouse Business English Resources
  • Adobe Photoshop

Cruise Ship Photographer
2010 - 2012

The Ships Photographer - Ventura/Oriana Cruise Ship, P&O Cruises, UK

My role with TSP stretched further than photographer. Along with photographing passengers, I spent a brief period as the main printer (Oriana), while near the end of my contract I was in charge of maintaining the ICT side of the photography department (Ventura).

The role as well as being commission only, involved working at the highest standard of P&O, and as such, Customer Service and Salesmanship are both things I excel at. During my time with TSP I shot a total of 12 weddings, all of which I am very proud of.

Tasks
  • Passenger Photography
  • Wedding Photography
  • Front-of-House
  • Customer Service
  • Imagery Retouching
  • Imagery Curation
  • Commercial Printer Maintenance
  • Photography Computer Maintenance
Tools
  • Nikon & Canon DSLRs
  • Bowens Lighting Kit
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
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