Curriculum Vitae

Head of Content
2019 - 2020

Hellotickets - Paseo de las Delicias, 31, Esc Dch, 1B, Madrid

Hellotickets is a startup company, with a vision to be the Booking.com of experiences (both travel and entertainment), relying on a multitude of inventory via API integrations.

When I joined Hellotickets, we were a team of 6 people in a small office, with an external team of developers located in Russia. My role involved taking on the core responsibilities around Content, I helped to define the company's Voice, Tone and Core Values. In the following year, the company grew exponentially, as we began to gain traction selling NBA tickets, marketing the platform as a place for travel experiences. With growth on the horizon, our team then grew to 15 people, and I had my own team member to coach.

By the end of 2019, plans were put in place to build out a sister blog relying on long-term SEO, to help drive conversions to Hellotickets. Unfortunately, due to the Coronavirus breakout, and ensuing lockdowns and travel restrictions in early 2020, I was laid off.

Tasks
  • General LQA
  • Localisation (15 Languages total)
  • Maintenance of sister blog (Chief Editor)
  • Hiring and coaching of the Content Team
  • Imagery Management and Creation
  • Catalogue Establishment
  • Copy Management and Creation
  • Content Establishment
Tools
  • CSS
  • Wordpress
  • Fiverr
  • Gengoo
  • Upwork
  • Photoshop
  • Google Sheets
  • Google Analytics
  • HTML
  • Crowdin

Intl. Partnership Content Coordinator
2017 - 2018

StubHub (eBay) - Calle Don Ramon de la Cruz, 84, Madrid, Spain

To deal with an increase in demand from the UK market, alongside an increase of demand from our growing Partnership department, I was promoted to UK + Intl. Partnership Content Coordinator. My role's main objective was to facilitate and coordinate the needs of both entities to my department, Organic Growth.

A role essentially split into two, the partnership side involved connecting the Partnership team to our Content Specialists, designating more complicated tasks to the various product departments that StubHub has: our design team, our SEO team, and the Localisation team. In a sense, it was my job to ensure each partnership's on-page treatment went as smoothly as possible.

Tasks
  • Project Management
  • Internal Documentation & Clarification
  • UX Content
  • Content Management
  • Copywriting
  • Content Localisation
  • Imagery Management
  • Landing Page Creation
Tools
  • Google Sheets
  • Google Slides
  • Google Data Studio
  • Microsoft Excel
  • Slack
  • JIRA
  • ClickUp
  • Cloudinary
  • HTML
  • CSS
  • Bootstrap

UK Content Specialist
2016 - 2017

StubHub (eBay) - Calle Don Ramon de la Cruz, 84, Madrid, Spain

In 2016, Ticketbis was bought by StubHub (with itself standing as a sub-division of eBay). With content editors being given clearer roles, and specialising countries further, Content Specialists would handle Content, Catalogue and Localisation. Considering StubHub already had a UK office, with an entire Customer Service department based in Dublin, the workload demand and pressure to succeed grew higher.

Working in both the Ticketbis CMS alongside StubHub's own, I began learning and using StubHub's CMS for both content and catalogue, with SDL Worldserver and LQA testing standing as the new way to deal with translations and localisation. Having to represent the International team from the beginning, I took a much more active role regarding meetings with the UK office, especially when supporting our SEO team.

Tasks
  • Content Localisation
  • Copywriting
  • StubHub CMS for UK
  • Landing Page Creation
Tools
  • Google Sheets
  • Microsoft Outlook & Calendar
  • Slack
  • JIRA
  • SDL WorldServer
  • HTML
  • CSS
  • Bootstrap

EN Content Manager
2013 - 2016

Ticketbis SL - Calle Don Ramon de la Cruz, 63, Madrid, Spain

My role as Content Manager involved maintaining the UK blog, writing content for the site (both short and long-form) and working with translation platforms such as Crowdin. I also maintained the home and landing pages of a number of English sites set in the UK, Australia and New Zealand.

It was through maintaining these pages, where I first picked up working with HTML and the bootstrap framework. There were also occasions where I would create small images/logos for the pages, using photoshop. This also involved weekly meetings with Marketing Managers, where we collaborated on ways to improve the sites' visibility both through SEO and Marketing.

Tasks
  • Copywriting
  • Ticketbis CMS
  • Content Localisation
  • Imagary Creation
  • Landing Page Creation
Tools
  • Google Sheets
  • Google Mail
  • Hangouts
  • Crowdin
  • Adobe Photoshop
  • Adobe Illustrator
  • HTML
  • CSS
  • Bootstrap

English Teacher
2012 - 2013

EBI Idiomas - Calle Bretón de los Herreros, 61, Madrid, Spain

I spent a short stint teaching Business English. Throughout this year, I learned the prepare importance of preperation, making sure to prepare my classes before-hand. Despite this, complications would always arise, and I also learned to how think on my feet and improvise whenever the occasion arose.

Tasks
  • Teaching English
Tools
  • Inhouse Business English Resources
  • Adobe Photoshop

Cruise Ship Photographer
2010 - 2012

The Ships Photographer - Ventura/Oriana Cruise Ship, P&O Cruises, UK

My role with TSP stretched further than photographer. Along with photographing passengers, I spent a brief period as the main printer (Oriana), while near the end of my contract I was in charge of maintaining the ICT side of the photography department (Ventura).

The role as well as being commission only, involved working at the highest standard of P&O, and as such, Customer Service and Salesmanship are both things I excel at. During my time with TSP I shot a total of 12 weddings, all of which I am very proud of.

Tasks
  • Passenger Photography
  • Wedding Photography
  • Front-of-House
  • Customer Service
  • Imagery Retouching
  • Imagery Curation
  • Commercial Printer Maintenance
  • Photography Computer Maintenance
Tools
  • Nikon & Canon DSLRs
  • Bowens Lighting Kit
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
Copyright, 2019 Ant Villa Dean